Why You SHOULDN’T Hire a Social Media Manager

Many business owners believe that social media is easy. Until recent years, the job of managing social media has been relegated to the work of interns and secretaries, or maybe the teenage child of the boss or someone’s kid. Here are the facts: If you believe social media is an easy, inexpensive task, you’re living in the past. The truth is, managing a business’ social media presence can be a time consuming and complicated process, especially for those who are not familiar with the ins and outs of the world of digital marketing. It can be hard to know where to start, and even harder to keep up with the ever-changing trends and algorithms. For business owners who are already stretched thin, taking on the task of managing social media can be overwhelming. That’s why many companies hire a professional to handle the task. However, you might still want to do it all yourself. If you’re in that camp, here’s why you shouldn’t hire a pro.

You have a ton of time on your hands

Managing your social media accounts can quickly become a full-time job. It’s not as simple as just posting a few times a week. You need to be constantly engaged and creating content in order to maximize the success of your social media presence. This means that you need to be creating interesting posts, interacting with followers, responding to comments, and analyzing the performance of your posts.

You have a business to run. Therefore, it can be difficult to find the time to dedicate to social media management. While you put out fires in your own day-to-day operations, a professional social media manager can manage your accounts, create your content, and provide you with regular reports on the performance of your social media efforts. This ensures that your social media presence is always up-to-date and active, without requiring you to spend too much of your own time doing it.

Creating content for social media is not a one-time task; it’s an ongoing, ever-evolving process. It requires creativity and research, both of which can be time consuming. It’s important to post regularly and consistently so that your followers know they can rely on your brand for quality content. You need to think about what type of content you want to create, such as videos, images, articles, quizzes, polls, and more. You also need to consider the type of content that resonates with your audience, and then use analytics to track their engagement with your posts. By scheduling posts in advance, you can save time and avoid potential errors in posting.

Creating great content is essential if you want to get your message across and build relationships with your followers. It can be difficult to constantly come up with new ideas, so it might be beneficial to hire a professional who has experience in creating content for social media platforms.

You can be active on multiple platforms

For businesses, it’s no longer enough to have a presence on just one social media platform. It’s essential to have a presence on multiple platforms, and to be active across each one of them. Each platform has its own user base, algorithms, and post types. Being active on multiple platforms allows you to tap into a larger audience, share different types of content, and use different strategies for each one.
When it comes to social media management, it’s important to consider which platforms are best suited for your business. For example, if you’re targeting a younger audience, then Instagram and Snapchat might be better options than Facebook and Twitter. Once you’ve identified which platforms to focus on, it’s important to create content specifically tailored to each one. You also need to be aware of the algorithms that govern each platform and adjust your strategy accordingly. It takes time, effort, and expertise to be active on multiple platforms. You need to come up with unique content for each platform, find the right hashtags and keywords to target your desired audience, stay updated on all the latest changes in the algorithm, and monitor the performance of your posts. This is why it’s best to leave social media management to a professional who is experienced in creating successful campaigns across multiple platforms.

You can keep up

Social media platforms are constantly changing their algorithms, and it can be difficult for a business owner to keep up with all the updates. This means that it is important for them to have someone who understands the ins and outs of the platforms and can keep track of any changes that may impact their strategy. If they don’t, they could be missing out on valuable opportunities to reach their target audience. Having a professional social media manager can ensure that your content is optimized for the current algorithm and that you are making the most of your presence on each platform. A pro will also be able to adjust their strategy as the algorithms change, giving you the best chance of success.

Additionally, managing social media is more than just posting content and hoping for the best. As a business owner, it is essential that you are able to track the success of your social media campaigns. This will help you make informed decisions about where to spend your time and money in the future. Analytics tools can be used to track the performance of your posts. They can measure the reach of your content, the engagement levels, and how many people have clicked through to your website. This information is invaluable in terms of understanding what is working and what isn’t. You can use this data to optimize your content and improve your campaigns over time. Analytics tools can be also be used to monitor your competitors activity and compare it to your own. This will give you insight into what strategies are working for them and what could potentially work for you as well. Analyzing the data from social media campaigns can be difficult, especially for business owners with limited time, know-how, and resources. Pros in the industry have high level (and sometimes very expensive) tools they use to get the job done.

You have a big budget

It’s no secret that managing your own social media can be a costly endeavor. If you’re a small business owner or entrepreneur, you may not have the resources to dedicate an entire staff to the task. This can make it difficult to keep up with the latest trends and technology in social media, let alone the sheer amount of content needed to maintain a successful presence. 

When it comes to budgeting for social media management, it’s important to factor in the cost of creating and curating content. If you’re going to do this yourself, you’ll need to invest in tools and resources such as photo and video editing software, scheduling tools, and analytics platforms. Not only will these tools help you create quality content, but they will also enable you to track results and measure return on investment. You’ll need to consider the cost of your own time and energy. When done right, social media management is incredibly labor intensive. It can take hours each week to craft posts, monitor conversations, engage with followers, and track progress. The cost of maintaining a robust social media presence can add up quickly and ultimately, doing your own social media management can be expensive.  

Creating and managing an effective social media strategy takes a lot of time, effort, and resources. If you don’t have that time, or those resources, or the experience to do it yourself, it’s best to hire a professional. They will be able to create a tailored social media strategy that fits your business needs and help you get the results you desire.

Luckily, Choppa Media provides comprehensive social media management services catered to the specific needs and intentions of your business. Contact us today to learn more!

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